ETF INVESTING

ETFs Explained: A Smarter Way to Diversify.

Learn how exchange-traded funds work, the different types of ETFs available, how they compare with individual shares and index funds, and what to consider before investing.

Investment market analysis and ETF investing
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One Fund, Many Holdings ETFs can provide exposure to a basket of investments through one fund.
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Trade Like Shares Exchange-traded funds can generally be bought and sold during market hours.
Diversification Multiple holdings in one fund
Flexibility Tradable during market hours
Transparency Holdings may be disclosed regularly
Risk Value can rise and fall
ETFs EXPLAINED

What Is an ETF?

An exchange-traded fund, commonly known as an ETF, is an investment fund whose units or shares are traded on a stock exchange. An ETF can hold a collection of assets such as shares, bonds, commodities or other investments, depending on its investment strategy.

Instead of buying every individual investment separately, an investor can buy units in an ETF and gain exposure to the collection of investments held by that fund.

Many ETFs are designed to track an index, although not all ETFs are passive. Some use active strategies and attempt to outperform a particular benchmark.

ETFs have become popular because they can combine diversification, market access and the convenience of exchange trading. However, they still carry investment risk and the value of an ETF can fall as well as rise.

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A Basket of Investments An ETF can hold many underlying assets, helping investors gain exposure to a broader group of investments.
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Exchange Traded ETF units can generally be bought and sold through a trading platform during market hours.
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Different Strategies ETFs can track indices, focus on sectors, follow themes or use other investment strategies.
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Costs Matter Investors should consider fund charges, platform fees, trading costs and any other applicable expenses.

How Do ETFs Work?

An ETF pools investors' money and uses that capital according to the fund's investment objective. For example, an ETF may aim to track a particular stock market index by holding some or all of the securities represented in that index.

When you buy an ETF through an investment platform, you are buying units or shares in the fund rather than purchasing every underlying investment separately. The value of your ETF investment changes as the market value of the underlying holdings changes, subject to the ETF's structure, costs and tracking performance.

ETFs and Index Tracking

One of the most common ETF structures is an index-tracking fund. These ETFs aim to replicate the performance of a particular benchmark rather than having a fund manager select individual investments with the objective of outperforming the market.

For example, an ETF could track a broad equity index. Instead of buying every constituent yourself, the ETF gives you exposure to the basket through one investment.

However, an ETF may not perfectly match its benchmark. Costs, taxes, trading conditions, portfolio adjustments and the fund's method of replication can create differences between the ETF's return and the index it tracks.

How ETF Prices Change

ETF prices change throughout the trading day as investors buy and sell ETF units on an exchange. The underlying assets also have changing market values.

Supply and demand in the market can influence the ETF's trading price. Market makers and the creation and redemption mechanism used by ETFs are important parts of how the trading price can remain relatively close to the value of the underlying portfolio.

Accumulating vs Distributing ETFs

Some ETFs are structured to distribute income generated by their underlying holdings to investors. These are commonly described as distributing or income-paying ETFs.

Other ETFs reinvest income back into the fund. These are often described as accumulating ETFs. The appropriate structure depends on an investor's objectives and circumstances.

Why Investors Use ETFs

Investors may use ETFs to gain diversified exposure to a market, sector, asset class, investment theme or geographic region without purchasing every underlying asset separately.

For a long-term investor, a broad-market ETF can be one way to build diversification. Other investors may use more specialised ETFs to obtain exposure to a particular sector, country, investment factor or asset class.

Are ETFs Low Risk?

An ETF is not automatically low risk simply because it holds multiple investments. The level of risk depends on what the ETF owns and how concentrated or volatile those underlying investments are.

A broad equity ETF may hold hundreds or thousands of companies, while a narrow sector ETF may concentrate its holdings in one industry. A bond ETF can also have different levels of interest-rate, credit and duration risk.

Investors should therefore look beyond the ETF label and examine its underlying holdings, objective, geographic exposure, sector allocation and risk characteristics.

ETF Costs to Understand

Costs can have an important effect on long-term investment returns. The ongoing charge or ongoing costs figure can indicate some of the expenses associated with running a fund, although investors should also consider other costs.

  • Fund operating costs
  • Platform or account fees
  • Trading commissions where applicable
  • Bid-ask spreads
  • Currency conversion costs
  • Taxes or charges that may apply depending on the investment

A low-cost ETF is not automatically the right ETF. Investors should consider the fund's objective, diversification, tracking performance, liquidity, structure and overall suitability alongside its costs.

Investment portfolio diversification and financial planning

Think Beyond One Investment

Diversification can help reduce dependence on the performance of a single company, although it cannot remove investment risk.

WHY DIVERSIFICATION MATTERS

One ETF Can Provide Exposure to Many Investments

One of the key attractions of broad-market ETFs is the ability to spread exposure across multiple securities through a single investment.

That does not mean every ETF is highly diversified. Investors should check the number of holdings, concentration of the largest positions, sector allocation and geographic exposure before investing.

✓ Multiple holdings within one fund
✓ Potentially lower concentration risk
✓ Simple access to markets and sectors
✓ Portfolio diversification can be easier to manage
TYPES OF ETFs

Different Types of ETFs to Understand

ETFs are not all the same. Their risk, holdings and investment objectives can vary significantly depending on what they are designed to track or achieve.

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Index ETFs

These ETFs aim to track the performance of a market index and can provide broad exposure to a group of securities.

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Sector ETFs

Sector ETFs focus on a particular industry such as technology, healthcare, financial services or energy.

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Bond ETFs

Bond ETFs invest in fixed-income securities and can provide exposure to government or corporate bond markets.

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International ETFs

These funds provide exposure to companies or markets outside an investor's home market.

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Thematic ETFs

Thematic ETFs focus on particular long-term themes, industries or trends and can be more concentrated.

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Commodity ETFs

Some exchange-traded products provide exposure to commodities or commodity-related investments.

BENEFITS & RISKS

Why Investors Consider ETFs

ETFs can offer useful features, but investors should understand the trade-offs before adding them to a portfolio.

Potential Benefits

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Diversification A single ETF can provide exposure to a basket of investments rather than one individual security.
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Convenience Investors can access a collection of investments through one listed fund.
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Market Access ETFs can provide access to markets, regions, sectors and asset classes that may otherwise be difficult to access directly.
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Transparency Many ETFs publish information about their holdings and investment objectives, allowing investors to understand what they own.

Important Risks

01
Market Risk The value of an ETF can fall when the underlying investments decline.
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Tracking Difference An ETF may not exactly match the performance of its benchmark because of costs and other factors.
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Concentration Some ETFs can be heavily concentrated in a small number of companies or one particular sector.
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Currency Risk International investments can be affected by movements in exchange rates as well as the underlying market.
COMPARE YOUR OPTIONS

ETFs vs Stocks vs Index Funds

These investment options can overlap, but they are not identical. Understanding the differences can help you choose the approach that fits your goals.

Feature ETFs Individual Stocks Index Funds
Diversification Can be broad or narrow depending on the ETF Usually one company per holding Usually diversified across an index
Trading Generally traded on an exchange during market hours Traded on a stock exchange Usually bought or sold through a fund provider
Management Can be passive or active Investor chooses individual companies Usually passive index tracking
Risk Depends on underlying holdings Can have high company-specific risk Depends on the tracked index
Typical use Market, sector or asset exposure Direct company exposure Long-term index exposure
Investor researching financial investment options
Research Before You Invest Compare the fund objective, holdings, costs, performance and risks rather than choosing an ETF based only on recent returns.
CHOOSING AN ETF

How to Choose an ETF

There are thousands of exchange-traded products available globally, so choosing an ETF requires more than looking at its past performance. Start with your investment objective and then examine the fund carefully.

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Understand the Objective Know exactly what market, index, sector, asset class or strategy the ETF is designed to provide exposure to.
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Check the Holdings Review the number of holdings and identify whether a few large positions dominate the portfolio.
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Compare Costs Look at ongoing fund costs as well as trading fees, platform fees and spreads.
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Review Tracking Performance Consider how closely the fund has historically followed its benchmark and why differences occur.
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Consider Liquidity Trading activity and bid-ask spreads can matter, particularly when buying or selling larger positions.
ETFs & ISAs

Can ETFs Be Held in a Stocks & Shares ISA?

Qualifying ETFs can be held within a Stocks & Shares ISA, subject to the ISA rules and the investment options offered by your provider.

The ISA wrapper can provide tax-efficient treatment for qualifying investments. However, using an ISA does not remove investment risk. The value of the ETF can still fall.

Explore Stocks & Shares ISA →

Things to Check

ETF eligibility Check provider
Investment risk Still applies
Tax treatment ISA rules apply
Investment charges Compare costs
BEFORE YOU INVEST

Your ETF Investment Checklist

Before placing an order, take a few minutes to understand what you are buying. A simple checklist can help you avoid choosing a fund based solely on recent performance or popularity.

01
What does the ETF track? Understand the benchmark, strategy or asset class behind the fund.
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What does it actually own? Review holdings, sectors, countries and concentration.
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What are the total costs? Consider fund charges, platform costs, trading costs and spreads.
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Does the risk fit your goal? Make sure the underlying assets and volatility are appropriate for your investment horizon.
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Am I buying because of hype? Do your own research instead of relying on social media trends or promises of guaranteed returns.
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Frequently asked questions about ETF investing
FREQUENTLY ASKED QUESTIONS

Questions About ETF Investing?

Here are some common questions about exchange-traded funds, diversification, costs, risk and investing through an ISA.

An ETF is an exchange-traded fund that holds a portfolio of investments and has units or shares that can generally be bought and sold on an exchange during market hours.
Some broad and diversified ETFs can be easier to understand than selecting individual companies, but investors still need to understand the fund's objective, holdings, costs and risks before investing.
Yes. ETFs are investments and their value can fall. The amount of risk depends largely on the assets, markets and strategy represented by the ETF.
They can have similar investment objectives, particularly when an ETF tracks an index, but their structures and trading arrangements can differ. Not all ETFs track an index.
Consider the fund's ongoing costs as well as platform fees, dealing charges, bid-ask spreads, currency conversion costs and any other applicable expenses.
Qualifying ETFs can be held in a Stocks & Shares ISA, subject to the applicable ISA rules and the investment options available through your provider.

Build a More Informed Investment Strategy.

Understand ETFs, compare investment options and learn how diversification, costs, risk and long-term planning can influence your investment decisions.

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